Damsel in distress?

Girl, that narrative is played out.

Today’s damsel has rewritten the rules by being stronger, wiser, and more badass than her fairytale predecessors. That doesn’t mean she’s oblivious to potential dangers—it just means she’s savvy enough to know what they are, and take charge of her own safety.

The Damsel Difference

Founder Stephanie Kay dreamed up Damsel when she was suddenly single after many years of marriage. Navigating the new normal of solo living made her aware that despite having supportive family and friends, her daily whereabouts weren’t known. She wanted them to be able to put the pieces together if something happened, but didn’t want them tracking her every step, and knew they couldn’t always be available for late-night check-ins.

Tired of fear causing her to miss out on the fun, she developed Damsel. A digital bestie at your fingertips, Damsel helps you feel on your game when you’re on the go. You can tackle your busy life knowing that a no-drama, no-judgment friend always has an eye on you, and can alert your support system if needed.

So seize the day (or the night) and discover what it feels like to be calm, confident, and carefree—or as we like to call it, a damsel in

You Empowered.

Can’t stop, won’t stop: with Damsel by your side, you’re ready to be the bravest, boldest, most boundless version of yourself. So get it on your phone and get out there, girl.